The majority of the public education activities are directed towards children in the community. Public education programs are provided to the seven public and private schools in Sierra Madre. These programs consist of presentations at the fire station by the Prevention Bureau and Department members.
As part of National Fire Prevention Month in October, the Department hosts an annual Open House at the Fire Station. This event includes representatives from neighboring fire departments, the Sierra Madre Police Department, utility companies, and vendors in fire prevention products and services.
In addition, during the year the Department supports area baseball, softball, and soccer teams; hosts an annual Easter Egg Hunt for the children of Sierra Madre; has an annual Pancake Breakfast at the fire station; provides EMS services for the annual Mount Wilson Trail Race; participates in the annual 4th of July Parade; escorts the city’s children in the annual Halloween Costume Parade; provides gift baskets to the area needy at Thanksgiving and Christmas; sponsors an annual Christmas Dance at a local high school; and donates Christmas stockings to area children, complete with a visit from Santa Claus.