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2012 Fall READ™

READ image for Fall 2012 with Garrett Newsome and Esther Salinas

This fall our local READ™ campaign features Garrett Newsom, Planning Principal of Sierra Madre Middle School and Esther Salinas, Principal of Sierra Madre Elementary School. Souvenir bookmarks with the images and more information about Mr. Newsome and Ms. Salinas are currently available for takeaway at the Library.

In 1985, the American Library Association (ALA) launched the READ™ campaign which has proven immensely effective in promoting literacy. Comedian Bill Cosby was the first notable to appear on a poster; since then, more than 150 celebrities have donated their images for these posters. ALA encourages libraries throughout the U.S. to use local community leaders—adults as well as youngsters—as “celebrity models.”

The Sierra Madre Library launched its READ™ campaign in January 2011, which featured Jeffrey L. Throop, the 2010 President of the Tournament of Roses®. Every quarter throughout 2012, a new poster will feature one or more Sierra Madre residents who are active in the local community, usually posing with a favorite book.

Garrett Newsom shared his reasons for selecting They Call Me Coach by John Wooden. “I enjoyed reading this book because John Wooden is one of my personal heroes. Rather than preparing his teams by focusing on the opponent, Coach Wooden sought to simply make his teams the best they could be, and the winning would take care of itself.”

Mr. Newsom has served in Public Education for 20 years, and came to Sierra Madre School in 2006. He was named the Planning Principal of the Middle School campus in 2010.

Esther Salinas selected Little Town on the Prairie by Laura Ingalls Wilder because “Laura’s frontier adventures growing up as a pioneer girl with her family came to life in the pages of these books. This book is a particular favorite because Laura becomes a school teacher. In many ways, Laura’s love of learning ignited my own that eventually led me to my own adventures in learning.”

Ms. Salinas has been a teacher and school principal for over ten years. She came to Sierra Madre School in 2011.

Bookmarks with the photos of the principals will be available at the Library for takeaway. Sierra Madre Public Library has participated in the READ™ campaign to convey the simple but potent message: READ.