Sierra Madre Cares

Sierra Madre Cares is an initiative designed to provide assistance to Sierra Madre residents and business owners during the current COVID-19 pandemic. As part of that initiative and in an effort to assist Sierra Madre small businesses, the City is offering a small business grant program, a plan to provide opportunities for outdoor seating and dining throughout Downtown Sierra Madre, and a plan for outdoor facility use. In addition, the City has prepared a Senior Communication Plan that outlines resources available to seniors in our City.

Please see below for all available plans from the City.

Outdoor Facility Use Permit

Small Business Grant Program

The public health emergency orders that have been issued to combat the Coronavirus (COVID-19) pandemic and the current and expected negative economic impact to local small businesses has presented an unprecedented challenge to Sierra Madre’s small business community. The City is endeavoring to help support small businesses with its third round of Small Business Grants. Utilizing approximately $25,000 in funding, grants of up to $10,000 will be available for Sierra Madre small businesses that can demonstrate how they have been extraordinarily affected. The program’s guidelines and application can be found at the links above.

This round of awards will be very competitive due to the limited amount of funding available. The following businesses are eligible to receive funding:

  • Are in the category of sites currently restricted from operating their businesses (neither indoor nor outdoor) under the current LA County Health Officer Order (as of 8/20/2020). Categories of openings can be found here
  • Can operate outdoors only, but have been denied authority to do so by licensing and permitting agencies.

Grant applications are due Thursday, October 1st at 4:00pm. (Email submittal only)

Outdoor Dining Expansion Program

In an effort to assist Sierra Madre food establishments during the County’s Safer at Home reopening strategy, the City of Sierra Madre is announcing a plan to provide opportunities for outdoor seating and dining throughout Downtown Sierra Madre.

Through the City’s analysis of the Downtown areas, staff identified locations on West Sierra Madre Boulevard and North Baldwin Avenue that could be transformed to provide expanded outdoor seating and dining that can accommodate social distancing, while increasing restaurant capacity, allowing customers to dine. This feature of the Sierra Madre Cares initiative will provide for:

- Permitting the use of some private parking lots to use as dining areas.
- Permitting the use of sidewalk areas beyond traditional constraints.
- Permitting the use of some street parking stalls for seating.
- Permitting areas of Kersting Court (details still yet to be determined).

In all cases, permits will be required. Permits will be administrative and there will not be a fee charged for the permit. However, the permits include provisions to protect public safety, including keeping the areas clear of trash and debris, maintaining Americans with Disabilities Act (ADA) rights, and closely following the County Health Department guidelines for business reopening requirements.

To apply for a permit, please contact Chris Cimino, Director of Public Works at 626-355-7135 or Please fill out the Sidewalk Dining Permit and provide a rough drawing of plans of how you'd like your outdoor setup to look like.

Senior Communications Plan

The City of Sierra Madre is following these procedures to provide current communication in light of COVID-19 and keep the Senior Community and families informed of essential information and resources. City staff are monitoring email communication daily, and although employees are minimizing direct engagement and practicing social distancing in the community, please note that voice messages, emails, and social media responses are being addressed in the most efficient and timely manner.

If at any moment additional information is needed, please contact City Hall Administrative Services at (626) 355-7135, Monday-Thursday from 7:30a – 5:30p, as they are taking messages and e-mailing the appropriate person.

For messages that may trickle in otherwise, please note our team is remotely checking voicemail daily at the Community Services Department, (626) 355-5278 x702.